To understand the difference between a sticker and a label we will look at how they are defined as to their respective functions and design characteristics. A sticker is always designed to portray a short message or logo and incorporates a design of applicable to the company using it. The label on the other hand contains information about a product or service and is usually part of the package or displayed on the article.
The basic concept of stickers is that they normally have a solid colour as background and the material they are printed on can be peeled away to allow sticking to the object of choice. The material used for stickers can range from paper treated to withstand the elements and vinyl. The most famous of all stickers is the postage stamp used in every country around the world on a daily basis.
The sticker is therefore a material that is sticky on the one side and the design or massage on the other side. They are designed in a magnitude of shapes, sizes and colours to suit the specific application ordered for.
The collection of stickers has become a very popular and exciting hobby and creates a lot of serious interest. Scrapbooking as a hobby entails the use of stickers in various shapes, designs and colours in a specially design book. This has resulted in speciality stores or sections in existing stores carrying large varieties of stickers and supplies for the hobbyist.
The use of stickers is a popular and inexpensive method to convey message to large numbers of the population. The use of stickers by political parties to promote their party and candidates is widely used in most countries. The use of these and other stickers has become popular in windows of vehicles.
During major car racing events the amount of stickers placed on the vehicles and driver is considered extremely important for sponsors of the event. The sponsors of such events can invest millions in the promotion of their respective brands. Television and other media is able to display these prominent advertising method very effectively. This is possibly the most effective example of mass advertising using stickers. Some of the stickers used in this instance is highly valued by the collectors.
The concept of using stickers is available to all forms of advertising and promotion of products and services at the lowest possible financial input from the person using it.