When any organisation has the need for extensive advertising or exposure but may have insufficient budget available for this purpose then the use of bumper stickers may be the solution to the problem. The use of this method will allow the company a large captive audience at the most reasonable cost available for mass advertising.
The measuring of the results can compare favourably with other media but the audience is captured for a longer period. The bumper stickers cam make any rush hour traffic situation a suitable audience for the product or service promoted on the bumper sticker. The main factors making this method the most suitable is the following four points.
The audience reach through bumper stickers large and very impressionable as they are either following the vehicle with the sticker or is stuck behind him in traffic. The bumper stickers due to their imaginative message or presentation will attract the attention and without consciously being aware of it read the contents. Due to amount of time this message is available the average person may reread the message several times. The well written message will leave a lasting and positive impression on the reader. Bumper stickers is able to introduce your company or message to the biggest audience available. Statistics has proved that this way is two to three times more effective than conventional advertising. Mobile advertising using bumper stickers is proved to be more effective than any other media.
The building of company identity and their increased visibility has proved to be instrumental in increasing the awareness of the brand and identity of the advertiser using bumper stickers. The psychology behind this effective method is simple: increase your visibility and amount of people seeing the logo or message and sales will reflect the positive results.
Compared to television and other media advertising the use of bumper stickers is by far the least expensive. Comparing the costs of each media and working out a cost factor per exposure of your product or service the costing of bumper stickers is so small that it is difficult to calculate a percentage. The amount of sightings as well as the time period these bumper stickers are actively working and promoting the message would be impossible to calculate accurately.
The last reason making bumper stickers so important is the fact that they strengthened and reinforce a message that other media has presented to the audience.