The widespread use of stickers in the corporate environment has many applications and uses that can benefit the company in creating and establishing a presence in the market place. Stickers is a perfect promotional tool and requires a minimum expense and effort to produce. The distribution can be organised in a way that is fun and easy. The creativity of the marketing staff can make this handy tool create awareness of the company and its products effectively.
During trade fairs and other community events the company can put stickers promoting their services and logo on items promoting their community involvement. This could be items that the competitors and spectators will require during the event. Things like waterbottels and umbrellas with stickers prominently displayed on a hot day outdoors could work very effectively. Handing out water in disposable containers displaying the company sticker is extremely popular. Another idea is stickers on carry bags during trade shows for the visitors to handle the vast amount of brochure’s collected from the various vendors at the show. Backing this idea up with a brochure or flyer of the company will serve to double the impact on the visitor.
Most kids are crazy about stickers and the impact that handing out funny but pertinent stickers in your store or business will make them want to return. Parents are also more inclined to visit organisations catering for their children and this could result in increased sales at little additional costs. Creative designs incorporating your message or logo in an amusing way will make these stickers highly sought after and even collectable.
Any stickers that can make the reader smile is much more effective than having to face the boring colourless stickers that is seen all over town. Any fun saying that is associated with your company name or logo will make this method extremely successful and effective as a marketing tool. The sticker should be as colourful as possible and the message used short and striking. The use of colour and animated characters is always popular. The further idea of changing the characters and creating a series will ensure huge customer awareness and yield surprising results.
Stickers can be used by any company, political party and community event organisation to increase their presence and image effectively in the community that they serve without requiring huge budgets. All that is required is imagination and creative thinking from the organisation.